Program Overview

The Digital Marketing Specialist course is designed to equip you with the practical skills and knowledge to thrive in the fast-paced world of digital marketing. This program covers all essential aspects of digital marketing, from SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to content marketing, social media strategies, email marketing, and more. By the end of this course, you'll be able to effectively plan, implement, and manage comprehensive digital marketing strategies to boost your brand’s online presence, drive traffic, and generate leads. Whether you're looking to enter the field of digital marketing or upskill in your current role, this program provides hands-on training to make you a proficient Digital Marketing Specialist.

Eligibility Criteria

  • No specific prerequisites: This course is open to anyone interested in building a career in digital marketing, including beginners.
  • Ideal for: Business owners, marketing professionals, entrepreneurs, and anyone looking to enhance their digital marketing skills.
  • Recommended for: Marketing enthusiasts, fresh graduates, or anyone looking to pivot into the field of digital marketing.

Skills covered

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Web Analytics & Conversion Optimization
  • Affiliate Marketing
  • Influencer Marketing
  • Online Reputation Management (ORM)
  • Mobile Marketing
  • E-commerce Marketing

Tools covered

  • Google Ads: Master Google Ads for SEM and PPC campaigns. Learn to optimize keyword bids, ad copy, and landing pages for improved ad performance.
  • Google Analytics: Learn how to use Google Analytics to track website traffic, analyze user behavior, and measure campaign success.
  • Mailchimp / ConvertKit: Gain expertise in using email marketing platforms like Mailchimp and ConvertKit to design and automate email campaigns.
  • SEMrush / Moz: Learn to use SEO tools like SEMrush and Moz for keyword research, competitor analysis, and on-page optimization.
  • Hootsuite / Buffer: Manage social media platforms effectively using tools like Hootsuite and Buffer for scheduling posts and analyzing social media performance.
  • Hootsuite / Buffer: Manage social media platforms effectively using tools like Hootsuite and Buffer for scheduling posts and analyzing social media performance.
  • Canva: Learn to create visually appealing social media graphics, blog images, and ads using Canva.
  • Google Tag Manager: Master Google Tag Manager for easier integration of tracking codes and managing website analytics.
  • WordPress: Gain hands-on experience in WordPress for setting up blogs and websites that are optimized for SEO.
  • Shopify / WooCommerce: Learn how to use Shopify and WooCommerce for e-commerce website management and online store optimization.

Learning Experience Highlights

  • Interactive Peer Learning: Collaborate and network with peers and mentors in a dynamic online environment.
  • Flexible Access: Missed a session? Catch up anytime with recorded classes.
  • Dedicated Mentorship: Get personalized guidance through expert mentoring sessions.
  • Comprehensive Support: A dedicated cohort manager is always ready to assist you.

Career Support with Job Assistance

Our exclusive JobAssist Plus program helps you transition from learner to professional by providing:

  • Group mentoring and networking opportunities
  • Interview preparation and skill assessments
  • AI-driven profile optimization
  • Mock interviews with industry mentors

Average Starting Salary in India : ₹8 – ₹10 LPA

Growth Potential : With GenAI skills, professionals can expect 1.5x faster promotion cycles and broader global opportunities.

Why join this course ?

Elite Certificate

Receive a certificate of program completion from simplirise

Unlock Exclusive Opportunities

Engage in live virtual master classes delivered by experience faculty

Experience Hands-on Learning

Applied learning through 15+ hands-on projects and tools with seamless access to integrated labs

Learn Popular GenAI Tools

Exposure to ChatGPT, Hugging Face, DALL-E 2, Gemini and other prominent tools

What Makes This Program Unique?

  • Industry-relevant curriculum aligned with real job roles
  • Practical tools used by top companies around the world
  • Peer learning and community-based progress tracking
  • Modular design — easy to follow and digest even for beginners
  • Access to Simplirise Corporate Network for job placement opportunities

Registration Process

Fill out the form and tell us why you're interested in the program.

Our admissions team will evaluate your background and motivation.

Once selected, secure your seat by paying the admission fee and begin your learning journey.

Apply here

Frequently Asked Questions?

Digital marketing refers to any marketing activity that involves the use of online platforms such as websites, social media, search engines, email, and mobile apps to promote products or services. It includes tactics like SEO, PPC advertising, social media marketing, email marketing, and content marketing.

No, prior experience in marketing is not required. This course is designed for beginners and covers all the essential aspects of digital marketing, from basic concepts to advanced techniques. However, if you have a background in marketing, it will be beneficial.

The course duration is typically 3 to 6 months, depending on the pace you choose. If you opt for self-paced learning, you can take longer if needed, while instructor-led options follow a structured schedule. The course includes multiple lessons, practical assignments, and projects to help you gain real-world experience.

Yes, the course includes practical assignments, case studies, and real-world projects. You will apply what you learn through campaigns, content creation, SEO optimizations, and more. Additionally, you will work with industry-standard tools such as Google Ads, Google Analytics, Canva, WordPress, and more.

Yes, you will be required to take a certification exam at the end of the course. The exam typically consists of multiple-choice questions and practical tasks. Upon passing the exam, you will receive a Digital Marketing Specialist Certification. This certification is recognized in the industry and will boost your career prospects.

You will need access to Google Ads, Google Analytics, Mailchimp, Hootsuite, SEMrush or Moz, and other digital marketing tools. Most of these tools offer free trials or have freemium models, so you can start using them without any extra cost. You'll be guided on how to set up accounts and use the tools effectively.

  • Digital Marketing Specialist
  • SEO Expert
  • Social Media Manager
  • PPC Specialist
  • Content Marketing Manager
  • E-commerce Marketing Manager
  • Email Marketing Specialist
  • Growth Hacker
  • Digital Marketing Consultant

You can register for the Digital Marketing Specialist course by visiting the official website of the training provider. After registration, you will get access to the course materials, including video lessons, assignments, and a learning platform. You will also receive support throughout the course from instructors and peers.

Yes, you will have access to support from instructors through email, discussion forums, and live sessions (if applicable). Additionally, there is a community of learners and professionals where you can ask questions, share experiences, and discuss strategies. You will also get feedback on assignments and projects.

Some training providers offer job assistance or placement support to help you find a job after completing the course. This may include resume building, interview preparation, and access to job openings in the field of digital marketing. Check with your course provider for specific job assistance offerings.

Simplirise

  • Email : support@simplirisebiz.com
  • Phone : +91 72 59 88 77 07